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YETI is an Austin, Texas-based manufacturer of outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories.

Brothers Ryan and Roy Seiders grew up in Driftwood, Texas and spent their entire childhood outdoors. Their father was an entrepreneur who designed and built fishing rods. Ryan graduated from Texas A&M University in 1996 and Roy graduated from Texas Tech University in 2000.

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Roy, an angler and hunter, began his career making custom boats for fishing the Texas Gulf Coast after graduating from Texas Tech.[3] In 2006, Ryan sold Waterloo Rods, the company he had owned and operated for nine years. The avid outdoorsmen became frustrated with the quality of the coolers available and founded YETI that same year to invent their own high-end cooler in response.

On April 20 2018, the National Rifle Association issued a letter to members saying that Yeti had stopped doing business with The NRA. This coincided with the 2018 NRA boycott following the Stoneman Douglas High School shooting. Objections from NRA members included destroying Yeti coolers with guns and explosives. Yeti issued a public statement on April 23 denying they were severing ties with the NRA, and calling the NRA's statement inaccurate. The statement explained that the company had contacted various organizations "eliminating a group of outdated discounting programs" and had offered the NRA Foundation a customization program also offered to other organizations and consumers. Yeti said that it was unwavering in its commitment to the Second Amendment. On April 24 the NRA disputed Yeti's statement, explaining that Yeti had instructed the NRA to remove the Yeti name and logo from all digital assets, and had delivered a notice terminating an agreement that was in place for 7 years.

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The company targets niche markets of high-end hunting and fishing enthusiasts.

Their first and most common product is the YETI Tundra 45 and 65. Now YETI makes Tundra series coolers ranging from 20qt all the way up to a 350qt, the biggest cooler they make. YETI Tundra comes with up to three inches of insulation, rotationally molded, t-latches to hold the lid down, and durable handles on each side. Tundra lids also have an integrated hinge system that does not allow the lid to hyperextend. In addition, when a Tundra is locked with two padlocks, it becomes certified bear resistant according to the Interagency Grizzly Bear Committee. YETI also makes soft-sided coolers called the Hopper series.

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Another product YETI makes is an ice bucket called the YETI Tank. It is a large ice bucket that comes in two different sizes, a 45qt and a 65qt. The Tank is built to hold many beverage bottles or cans or large enough to be able to ice down a keg. YETI also offers stainless steel drinkware products. They offer a tumbler called a Rambler, that is a stainless steel cup, in sizes 10oz, 14oz (with handle), 20oz, and 30oz. The ramblers have 2 choices of lid, the standard and one with magnetic closure. They also offer a cup called the Colster that can hold a 12oz beverage can or bottle to keep it cold. In addition to that, YETI also offers Tumbler water bottles with a screw on lid.

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